Learn from others' mistakes 05/14/2008
This happened last week while I was off at a conference in Canada, but it is important enough to add to the archives. Last week Barack Obama was interviewed by Matt Lauer on the Today Show. In conversation Senator Obama repeatedly called Matt Lauer, Tim. Presumably because he had had an extensive interview with NBC’s Tim Russert the day before on Meet the Press. The point here is that even the best of the best can make grave mistakes during interviews, and they are now easily broadcast around the world in seconds. When interviewing or preparing someone for an interview make sure the facts are straight, and have a team member close by whenever possible. CommentsLeave a Reply |  AuthorGaetan Giannini is a Professor of Marketing at Cedar Crest College and the author of the forthcoming book, Marketing Public Relations: A Marketer's Approach to PR and Consumer Generated Marketing from Pearson-Prentice Hall. Click to set custom HTML
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