Out of Control Marketing

Retro Brands Rely on Out of Control Marketing 05/30/2008

You probably haven’t seen a commercial for Salon Selectives® hair care products or Brim® decaffeinated coffee in years. But chances are you will be hearing about them in the news. That is because River West Brands® has decided to revive these classic brands, and they are relying on PR and buzz to reinvigorate a once strong brand. Yes, they are embracing the power of Out of Control Marketing TM.

You can watch Matt Laurer and Donny Deutsch discuss this on the Today show here. You can also make your way to the del.icio.us bar on the right (RSS subscribers go to http://del.icio.us/gaetang/retro_brand ) and see the other places that River West’s products are showing up, and even take a look at some of the press releases that got this started.

This is a good example for seeing how an OOCM campaign flows. No one paid for TV air time or print advertising, yet the brands were promoted on popular television and newspapers. Beautiful.

Comments

Blog Networks

Blog:

Out of Control Marketing

Topics:

marketing, PR, Giannini

Join my network

Author

Gaetan Giannini is a Professor of Marketing at Cedar Crest College and the author of the forthcoming book, Marketing Public Relations: A Marketer's Approach to PR and Consumer Generated Marketing from Pearson-Prentice Hall.

Click to set custom HTML

Comments

Leave a Reply

Author

Archives

Categories