Out of Control Marketing

 

Hi everyone. A quick note to let you know that the Out of Control Library has been updated and is more user friendly.  Make sure you check it out. 

If you have read a book that is relevant to Out of Control Marketers let me know about it and I’ll add it to the library.

 


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    Author

    Gaetan Giannini is a Professor of Marketing at Cedar Crest College and the author of the forthcoming book, Marketing Public Relations: A Marketer's Approach to PR and Consumer Generated Marketing from Pearson-Prentice Hall.

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